![]() This way, your audience can read your emails clearly both on mobile and desktop. Compare this to 33.3% read on webmail and 17.6% on desktop.Ĭhoose an email marketing tool that has mobile-optimized templates. 49.1% of all emails in the world are opened on mobile. Mobile-OptimizationĪccording to an IBM study, most consumers prefer to read their emails on mobile. You will also have an easy time determining which campaigns perform better and which ones need improvement. Seamless integration allows you to handle customer data better and easily view key metrics. It should also integrate easily with other third-party apps and social media platforms. Here are some of the factors to consider when choosing the best option for your business: Integrationsĭoes the email marketing service integrate seamlessly with your customer relationship management software (CRM)? So, are all email marketing tools good for you? How Can You Choose the Best Email Marketing Tool?Įmail marketing tools can help you manage your email list, connect with your customers, and manage your email campaigns.
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December 2022
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